Soft Rows is a culturally-inclusive textured hair brand crafting formulas for those who like to flex between heat-styled, natural, and protective hairstyling.
Traditional products targeted for textured hair have long been filled with heavy oils, butters, and grease that not only can weigh our strands down but block hydration. This cycle can cause hair to ‘feel’ dry. Soft Rows formulates with moisture-boosting humectants like hyaluronic acid, and cuticle smoothing conditioning agents like cationic polymers that enhance curl definition, shine, and manageability.
Hair moisture and slip = less breakage + length retention.
Get on their waitlist here: softrows.com