Amplifying Black Woman Owned Businesses

We know Black women are all over social and digital media to find and support brands they love, and that is our lane. So, here we are. We provide advertising for businesses looking to reach consumers who care about BOW businesses, create marketing campaigns for BOW businesses and other companies looking to share their product, program, or service with our audience as well as provide business advisory for Black-owned businesses in need of social media audits, marketing strategy and general marketing advice.  

Black women over-index for using social media, including finding out about products and services (12% higher), receiving exclusive offers, coupons and discounts (12% higher), and showing support for their favorite companies or brands (25% higher). Black women ages 18–34 and 35–49 are especially likely to utilize social networking sites for these consumer engagement activities. – Nielsen Diversity Intelligence Series, African-American Women: Our science, Her magic Report 2017