Tis’ the season to get out of the red and into the black. No pun intended! BWO is pleased to introduce our first guest post. Follow along with Adrienne, the CEO of ByAdrienne and AddieRawr. Access the ultimate checklist to make sure your business is ready for action during Black Friday and the holidays. Adrienne is a multi-talented Black creative, dedicated to crafting spaces and products that nurture mental wellness and beyond.
Do a manual count of inventory to ensure accuracy and identify any gaps.
If possible, set up a low-stock tracker to get notifications when best-seller products are running low.
Stock up on basic supplies like boxes, bubble mailers, packing tape, and labels.
Pre-pack your most popular items and bundles in advance, so you’re ready to ship quickly when orders roll in.
Use stickers, stamps, or even hand-drawn designs to personalize plain boxes or envelopes, adding a unique touch without high costs.
If you have local customers, consider offering free or low-cost local delivery or pickup to save on shipping costs.
Clearly communicate shipping cut-off dates for Black Friday to manage customer expectations and avoid last-minute rushes.
Set expectations with customers by adding a note on your website or emails, letting them know there may be slight delays in customer service due to high Black Friday traffic.
Write or print simple thank-you notes ahead of time and include them in each package to build customer loyalty.
Categorize your email list into segments based on past purchase behavior to target customers with personalized deals.
Draft and schedule a bulk of marketing emails to your subscribe list to send automatically.
Draft pre-written responses for typical customer queries (shipping delays, returns) to save time when responding to emails or social media messages.
Give your most loyal customers a heads-up about your Black Friday deals by sending a “VIP-only” email using your basic email service.
Schedule posts in advance with free tools like Buffer or directly on Instagram/Facebook to promote deals leading up to Black Friday.
Install a free chatbot or live chat tool (Tidio, Facebook Messenger or HubSpot) on your website to answer basic questions instantly without needing to be online 24/7.
Test your website’s checkout flow yourself to spot and remove unnecessary steps.
Announce your sale with a basic landing page with a “coming soon” or “sign up for Black Friday deals” section.
Add or update a basic FAQ section addressing shipping times, returns, and sale policies to reduce customer questions.
Check your site on different devices (phone, tablet, desktop) to ensure a smooth user experience across all platforms.
Make sure you offer a variety of payment options (PayPal, Stripe, etc.) and test them yourself to ensure everything works smoothly.
Simplify your site’s navigation to help visitors find Black Friday deals easily by adding clear buttons or a dedicated tab for the sale.
Khadijah Davis, a pioneering Black woman inventor, is transforming the beauty industry with her patented HairSolutions Trolley, an innovative salon tool designed to streamline the installation of hair extensions and wigs. This all-in-one tool streamlines salon workspaces, reducing clutter and enhancing efficiency. The HairSolutions Trolley, equipped with six specialized functions, is set to transform hair extension and wig installation for stylists everywhere. Join us in supporting this revolutionary campaign, and help make an impact!
As a Black woman in the STEM and beauty tech space, Khadijah is not just creating a product—she’s building a legacy of empowerment for beauty professionals. The HairSolutions Trolley is a durable, efficient tool built to maximize productivity, keep salons clean and compliant, and add a professional edge. It’s compact, hygienic, and crafted for longevity—helping stylists serve more clients effortlessly while ensuring top-notch aesthetics and sanitation standards.
Davis Beauty Solutions, led by Khadijah, has partnered with Black Woman Owned (BWO) for the Together We Fund campaign, aiming to crowdfund $35,000 for the production of the second-generation HairSolutions Trolley. This collaboration highlights BWO’s commitment to driving economic growth to Black Woman Owned businesses. The funds will support scaling production, improving the tool’s design, and bringing it to the global market—making a groundbreaking impact in the growing the billion dollar wig and hair extension industry.
In 2022, Davis Beauty Solutions launched its second-generation HairSolutions Trolley prototype, capturing immediate demand. Without any formal marketing, this innovative tool garnered an impressive 500 pre-orders in just three months. Now, as DBS continues to navigate manufacturing and supply chain challenges, the company has gathered the resources and partnerships necessary to bring the Trolley to market at scale. This crowdfunding effort represents an important step towards revolutionary beauty technology.
Join the campaign today—whether you’re an investor or a supporter—and help make the second-generation HairSolutions Trolley a reality.
About Together We Fund: Black Woman Owned’s Together We Fund campaign promotes economic growth for Black Woman-Owned businesses through amplification and new-age virtual call-a-thons, to support live crowdfunding events.
Whitney Allysyn is a tall womenswear collection helping the vertically blessed dress how they’re meant to dress, without compromise. They’re focused on building a capsule wardrobe for modern women seeking a timeless, yet sexy, approach to style. While living in the nation’s capital, Whitney immersed herself in the budding fashion scene – as a makeup artist for CHANEL Beauté within major department stores and as an intern at various fashion and entertainment public relations startup firms. In 2021, she took all her fashion and beauty experience and started her namesake label in service of tall women. With the mission to solve a problem that she herself had – not being able to easily access luxury quality, affordable apparel for her 5’9”, 35” inseam frame – Whitney Allysyn launched in June 2023.
Whitney Allysyn is focused on building a capsule wardrobe for modern women seeking a timeless, yet sexy, approach to style. Their designs are also offered in a unique sizing system that enables tall women to enjoy chic styles in a better fit for their longer arms, legs and torsos.
The Purposeful Girl is an organization dedicated to providing mentorship to young girls between the ages of 8 and 19. They specialize in helping young girls grow in self-confidence and self-love. They offer a safe and supportive environment where girls can receive guidance and connect with like-minded peers.
They do this by hosting workshops and providing one-on-one mentorship. Their vision is to reach young girls beyond the DFW area and see their program implemented in schools and centers. The Purposeful Girl is dedicated to building a safe place and community for girls to be transparent, confident, and grow.
Soft Rows is a culturally-inclusive textured hair brand crafting formulas for those who like to flex between heat-styled, natural, and protective hairstyling.
Traditional products targeted for textured hair have long been filled with heavy oils, butters, and grease that not only can weigh our strands down but block hydration. This cycle can cause hair to ‘feel’ dry. Soft Rows formulates with moisture-boosting humectants like hyaluronic acid, and cuticle smoothing conditioning agents like cationic polymers that enhance curl definition, shine, and manageability.
Hair moisture and slip = less breakage + length retention.
